Biography

Career Overview

I’m Sethulakshmi Ajayan, a passionate and performance-focused Digital Marketing Executive currently working with Emirates International Consultancy. With hands-on experience in Meta Ads, Social Media Strategy, and Performance Analytics, I help brands grow by crafting campaigns that connect, convert, and deliver results.

My marketing journey began with a deep curiosity for digital trends and audience behavior. Over time, I’ve refined my skills in paid advertising, SEO, and content strategy, delivering consistent value through result-oriented marketing approaches.

I believe every brand has a unique story—and I help tell that story in the most impactful way, across the right platforms.

Work Experience

Digital Marketing Executive 📍 Emirates International Consultancy (2024 – Present)

Plan, create, and manage Meta Ads across Facebook and Instagram

Develop tailored social media strategies for diverse industries

Analyze campaign performance and optimize for better ROI

Prepare detailed reports using data analytics and insights

Digital Marketing Intern

📍 Mepits Infotech (2024))

Supported content creation for websites and social media

Assisted in SEO practices, keyword research & backlinking

Contributed to branding projects and UI inputs for websites

                             Academic Background

🎓 Diploma in Digital Marketing  –

Mepits Academy, 2024

🎓 B.A. in Economics –

MG University, 2021–2024

Graduation 🧑_🎓

Certifications

Completed a series of industry-recognized certifications in digital marketing, covering areas such as SEO, social media strategy, content marketing, and analytics to build a strong foundation and hands-on expertise in the field.

Google Digital Garage:

Fundamentals of Digital Marketing

Semrush Academy:

SEO & Digital Tools Certification

HUBSPOT ACADEMY:

Digital Advertising, Social Media Marketing, Content Marketing